The 10 flavoured Pálinka

Soltvadkert in Hungary is a place rich in natural resources as tasty fruits of the fertile soil. So what's more convenient than bottling them and offer the market a fabulous new brand: Schiszler Pálinka, as our client cleverly did so.

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It's now our turn to take the challenge: designing logo, label and bottle for the brand and give catchy descriptions for the etiquette of the 10 flavours of the pálinka selection. According to the request, we came up with various bottle shapes of which the one designed by our young colleague has won.

The bottle reflects the manly character of the pálinka beverage. Therefore we can discover distinctive parts of the masculine body, like the basic triangle shape and the broad shoulders. In the design of the shoulder motives of the betyár folklore clothes are used, and the cork represents the head of the body, referring to the style of the traditional Hungarian folklore wooden figures. The robust base adds even more to these effects.

The logo was inspired by the duplicity around pálinka nowadays. On one hand it is a very traditional Hungarian spirit existing for centuries. On the other, there is a new trend around its consumption. Traditions are represented by the initial S for Schiszler and the writing below shows modernity with the narrow fonts.

The result is a delicious distillate in a unique bottle with an easily identifiable, attractive logo. It is a really interesting project for us – hope to have more of these in the future - and we are so looking forward to meet the bottles on the shelves of stores!

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Attila Simon creative director
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