Why do we stick to a hypermarket or „More than good prices!“
Since the economical crisis, we, the marketing specialists are apt to think, that the consumer decisions are continuously shifting from the emotional effetcs toward the rational bases. The costumer test of Cora‘s new slogan shows that our shoppers are human beings, who are more inspired by the touch of emotions than cold words.
Our client, the Cora Hypermarket has a very strong image on that field, since the intensity and care steeps not only the shops‘ design and the provided services, but the communications decisions too. The slogan „More than good prices!“ raised an impression in the objectives of the consumer test, that the shop is not really cheap, but it has favorable price-value rate. Above all it implies high qualtiy, discounts and preferential loyalty programs. It contains the assurance that the shop makes efforts to raise its costumers‘ satisfaction and it would be an exaggeration to simplfy it to the demand of shopping cheap.