We are not afraid of Cora

Everything began with a billboard looking like a horror movie poster. This appeared in the catalogues and price indicators in the stores as well. The great countdown (with the prices) was symbolized by a price box sabered by one swish. The blood lines streaming from the "scar" refer to the EAN codes. The shockingly typical visual elements were even more highlited by the gloomy background. Nevertheless the text operating with light jokes compensated the frightening ambiance of the ad.

In the focus of the communication was the dinamic character of Cora with the frequent and "harsh" discounts beside its usual values. The campaign drove the attention to the new price policy of the hipermarket chain and its 1000 products price reduction.