Do you think smoking is the most harmful thing that can happen to you and your fellows? Although texts speak true on cigarette boxes, Simi says that you don’t have to go get some tobacco for a little danger, your mere existence is enough. He announces his credo on self designed T-shirts: ’I am serious hazard to me and my surroundings’. If you share the thought or you would give it as a gift go to the STORE and buy one!
MAD MAN is a brilliant series. In it I could experience all the books I had read on advertising, it conjured a lot of exciting contemporary phenomena, the air of which I could feel working for Lintas at the beginning of the 90’s. If a phenomenon – in our case advertising agencies – is filmed, or made a series on, it is worth giving it a thought whether that world still exists and if it apparently does, then that existence is real or is it a state of suspended animation due to a system of medical ventilators.
Media transformation
With media relations I would rather not deal a lot, because I am not an expert on it – and not particularly interested in it – only from the model crisis’ point of view, since the problem set contains inevitable questions. Perhaps one of the reasons why you don’t want to spend a lot of time thinking about that is because the model experiments are not going to happen in our industry and the solutions will arrive from other markets. This will be so, despite the fact that on the more snug and embedded markets – having operated for a much longer time -, the necessity to change will only be striking much later than in Hungary or the CEE region. If you ask me, marketing agencies can easily end up sharing the fate of record labels. They did not sense the wind of change; they built walls instead of windmills. They held on to the previous model like grim death, while the bases of that were already beginning to fade.
‘I was 15 when I decided that I am going to be a designer. Not much later I saw an album full of the greatest designs of that time. It was my first Graphis album. If you are a designer or work in the advertising business, you know exactly what I am talking about.’ – says Attila Simon, managing director of Café Design.
‘I held it as a treasure and decided right away that I will be published in a Graphis album once. It was and still is one of the best publications in this field.’
‘When I started my first agency we all knew we have to create works that will fit next to the works of our role models like Joe Duffy or Steve Sandstrom. And we knew we are able to do so…’ – remembers Simon.
‘We were extremely happy and proud when we were first published in a Graphis album. It was Graphis Logo3. And I am still very proud that we are also in the latest issue, Graphis Logo7 again with my colleagues Anikó Majláth and Zsolt Kathi.’
The Chinese publishing company, Designerbooks released its 2010 issue on packaging design: Magic Packaging. The editors collected the best pieces from around the world into a thick album. They divided the works into three categories: Delicious Magic, Intriguing Magic and Dizzying Magic. We are represented in all of these categories by six of our works altogether.
Delicious Magic: Maggi Hot Mug / Maggi Forró bögre
Intriguing Magic: Vodafone HSDPA Packaging
Dizzying Magic: Gyulai Pálinka, Ipacs Winery, Györök Winery and Royal Vodka
Now we would like to say thank you to all of our clients for trusting and entrusting us with such good tasks.
Firewater or 'pálinka' is a typically Hungarian spirit. We drink it, we love it and we loved to promote it.
About a year ago we had a commission to help create an image campaign for our national drink - since Hungarian 'pálinka' is highly acknowledged in other countries, but here we tend to think about this drink as the easiest way to get drunk for elderly men in the countryside.
We aimed to position the drink to its rightful place, to communicate that ‘pálinka’ is a fine spirit with elaborate tastes and the best ingredients.
We created a sophisticated image to reflect the motivation of our client, which was to promote the culture of the Hungarian ‘pálinka’ and to continue the repositioning of the spirit. We wanted to communicate its style and quality, and to grab the attention of a mature young generation.
Bottle labels:
Brands and consumers relations are changing.
Brands are losing the control over the communication towards their consumers, therefore there can be only one way: building loyalty.
Café is a brand like anything else.
On the communication market the competition is hard as everywhere else.
So it is important for us to differentiate ourselves and to have loyal, Café fan people around us.
The only question is: how can we achieve it?
Our consumers are Café employees and partners, clients, suppliers - everybody with whom we are in contact every day.
This means that we communicate with professionals, who know how to do that.
We are dealing with brands and communication, we help our clients to sell - we have to prove that we know how to do that.
We aimed at a physical brand that may be held in your hand, or may give more, may be loved.
We created a store, where self-designed products are sold, where our designers can create products for us and to their hearts’ content.
Client: a special playground inspired by the most famous Hungarian novel, Boys from the Pal street
Task: brand identity and brand manual
CV, selected works coming soon
Hívjon minket! +3670 380 7115 Call us! +3670 380 9415
Who are we?
Designers. We help to make the brands and products of our customers stand out from the crowd. We dedicate our strategic and creative talents to every new project. We strive for developing efficient solutions that are operable in the market. We think, and you can think together with us. All of our efforts are not against quickness, and quickness does not work against quality. We understand the consumers, or at least do our best to understand them. We really love what we do, and therefore our endeavour is to develop continuously.
Brand and Corporate Identity
Brand Identity and Packaging
Publication Design
Logo Design
Illustration
BTL Tool
Event and Store Design
Website Design
Our Designers
Attila Simon creative director
About Café Group
To learn more about Café Group please visit our global site: www.cafecsoport.hu
