Firewater campaign
Firewater or 'pálinka' is a typically Hungarian spirit. We drink it, we love it and we loved to promote it.
About a year ago we had a commission to help create an image campaign for our national drink - since Hungarian 'pálinka' is highly acknowledged in other countries, but here we tend to think about this drink as the easiest way to get drunk for elderly men in the countryside.
We aimed to position the drink to its rightful place, to communicate that ‘pálinka’ is a fine spirit with elaborate tastes and the best ingredients.
We created a sophisticated image to reflect the motivation of our client, which was to promote the culture of the Hungarian ‘pálinka’ and to continue the repositioning of the spirit. We wanted to communicate its style and quality, and to grab the attention of a mature young generation.
Bottle labels:
