We are not afraid of Cora

Everything began with a billboard looking like a horror movie poster. This appeared in the catalogues and price indicators in the stores as well. The great countdown (with the prices) was symbolized by a price box sabered by one swish. The blood lines streaming from the "scar" refer to the EAN codes. The shockingly typical visual elements were even more highlited by the gloomy background. Nevertheless the text operating with light jokes compensated the frightening ambiance of the ad.

In the focus of the communication was the dinamic character of Cora with the frequent and "harsh" discounts beside its usual values. The campaign drove the attention to the new price policy of the hipermarket chain and its 1000 products price reduction.

Our small tag about big prizes

 

During this month our first commercial tag - linked to the latest promotion of BOCI chocolate by Nestlé - runs on TV channels in Hungary. So if you happen to be in reach, let me tell you that commercial breaks slicing up a film are no more the time for loading your bowl with chips or refill your beer! It is the time to watch – not only because we worked with it long nights, but because you can win with it chocolate, chocolate and more chocolate and of course good sum of money also!

So, now you can really LIKE it! 

Firewater campaign

 

Firewater or 'pálinka' is a typically Hungarian spirit. We drink it, we love it and we loved to promote it.

About a year ago we had a commission to help create an image campaign for our national drink - since Hungarian 'pálinka' is highly acknowledged in other countries, but here we tend to think about this drink as the easiest way to get drunk for elderly men in the countryside.  

We aimed to position the drink to its rightful place, to communicate that ‘pálinka’ is a fine spirit with elaborate tastes and the best ingredients.

We created a sophisticated image to reflect the motivation of our client, which was to promote the culture of the Hungarian ‘pálinka’ and to continue the repositioning of the spirit. We wanted to communicate its style and quality, and to grab the attention of a mature young generation.

                                               

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