According to the client, an English teacher, many students are afraid of taking the intermediate English exam. Like this whole procedure was a nightmare full of monsters. Therefore when she wrote her four books on the four basic skills needed to pass the test she linked an image of friendly monsters to each skill.
The Chinese publishing company, Designerbooks released its 2010 issue on packaging design: Magic Packaging. The editors collected the best pieces from around the world into a thick album. They divided the works into three categories: Delicious Magic, Intriguing Magic and Dizzying Magic. We are represented in all of these categories by six of our works altogether.
Mole on T-shirt, mosquito on gourd,
snail on copybook and stripes on wines! The things we like and gave
our hearts and souls into are now in the new collection of the first
Hungarian agency store, Café Store.
With this new set of goods the aim was
to fill up our loveable brand with a loveable content. We wanted to
create designs we can be proud of in and out of office, designes we
would love to see on people in the streets.
The summer collection also follows two
trends: one set of design is reflecting the corporal image of Café
Group with all the lines and stripes, the other is rather a loveable
line with figures and illustrative designs.
And now you can even win with our
designs eg. one night in a luxury hotel, a dinner in Costes or a
homedecoration (and that is not the end of the list).
Brands and consumers relations are changing.
Brands are losing the control over the communication towards their consumers, therefore there can be only one way: building loyalty.
Café is a brand like anything else.
On the communication market the competition is hard as everywhere else.
So it is important for us to differentiate ourselves and to have loyal, Café fan people around us.
The only question is: how can we achieve it?
Our consumers are Café employees and partners, clients, suppliers - everybody with whom we are in contact every day.
This means that we communicate with professionals, who know how to do that.
We are dealing with brands and communication, we help our clients to sell - we have to prove that we know how to do that.
We aimed at a physical brand that may be held in your hand, or may give more, may be loved.
We created a store, where self-designed products are sold, where our designers can create products for us and to their hearts’ content.
Designers. We help to make the brands and products of our customers stand out from the crowd. We dedicate our strategic and creative talents to every new project. We strive for developing efficient solutions that are operable in the market. We think, and you can think together with us. All of our efforts are not against quickness, and quickness does not work against quality. We understand the consumers, or at least do our best to understand them. We really love what we do, and therefore our endeavour is to develop continuously.