Our client is a private hospital in the leafy suburbs of Budapest. The challenge was to communicate the message of health and wellbeing achieved by premium services in this elegant environment through a clear but not rigid visual.
The symbol of the tree and the bird reflects on this dominant location and its atmosphere. The sign is full of action with all the curves yet it is elegant thanks to the classical typeface.
‘I was 15 when I decided that I am going to be a designer. Not much later I saw an album full of the greatest designs of that time. It was my first Graphis album. If you are a designer or work in the advertising business, you know exactly what I am talking about.’ – says Attila Simon, managing director of Café Design.
‘I held it as a treasure and decided right away that I will be published in a Graphis album once. It was and still is one of the best publications in this field.’
‘When I started my first agency we all knew we have to create works that will fit next to the works of our role models like Joe Duffy or Steve Sandstrom. And we knew we are able to do so…’ – remembers Simon.
‘We were extremely happy and proud when we were first published in a Graphis album. It was Graphis Logo3. And I am still very proud that we are also in the latest issue, Graphis Logo7 again with my colleagues Anikó Majláth and Zsolt Kathi.’
Firewater or 'pálinka' is a typically Hungarian spirit. We drink it, we love it and we loved to promote it.
About a year ago we had a commission to help create an image campaign for our national drink - since Hungarian 'pálinka' is highly acknowledged in other countries, but here we tend to think about this drink as the easiest way to get drunk for elderly men in the countryside.
We aimed to position the drink to its rightful place, to communicate that ‘pálinka’ is a fine spirit with elaborate tastes and the best ingredients.
We created a sophisticated image to reflect the motivation of our client, which was to promote the culture of the Hungarian ‘pálinka’ and to continue the repositioning of the spirit. We wanted to communicate its style and quality, and to grab the attention of a mature young generation.
Bottle labels:
Mole on T-shirt, mosquito on gourd, snail on copybook and stripes on wines! The things we like and gave our hearts and souls into are now in the new collection of the first Hungarian agency store, Café Store.
With this new set of goods the aim was to fill up our loveable brand with a loveable content. We wanted to create designs we can be proud of in and out of office, designes we would love to see on people in the streets.
The summer collection also follows two trends: one set of design is reflecting the corporal image of Café Group with all the lines and stripes, the other is rather a loveable line with figures and illustrative designs.
And now you can even win with our designs eg. one night in a luxury hotel, a dinner in Costes or a homedecoration (and that is not the end of the list).
So drop by Café Store. www.cafestore.hu
Brands and consumers relations are changing.
Brands are losing the control over the communication towards their consumers, therefore there can be only one way: building loyalty.
Café is a brand like anything else.
On the communication market the competition is hard as everywhere else.
So it is important for us to differentiate ourselves and to have loyal, Café fan people around us.
The only question is: how can we achieve it?
Our consumers are Café employees and partners, clients, suppliers - everybody with whom we are in contact every day.
This means that we communicate with professionals, who know how to do that.
We are dealing with brands and communication, we help our clients to sell - we have to prove that we know how to do that.
We aimed at a physical brand that may be held in your hand, or may give more, may be loved.
We created a store, where self-designed products are sold, where our designers can create products for us and to their hearts’ content.
Client: Hungary’s biggest power supply company which operates several power stations
Task: logo and corporate identity, identity manual
Client: contemporary art centre
Task: logo and corporate identity facelift, ATL communications, brochures, posters.
Client: contemporary art centre
Task: logo and corporate identity facelift, ATL communications, brochures, posters. It’s rewarded by Hipnozis in 2008 with silver award.
Client: a special playground inspired by the most famous Hungarian novel, Boys from the Pal street
Task: brand identity and brand manual
Client: the first asset management company in Hungary
Task: renewal of the entire corporate identity, stationary, interiors, press materials
Client: Hungarian property developer working mainly in office sector.
Task: an environment friendly office building logo and corporate identity, brochures
Client: environmental organization
Task: logo and corporate identity, web, brochures, ads, conference appearance
Hívjon minket! +3670 380 7115 Call us! +3670 380 9415
Who are we?
Designers. We help to make the brands and products of our customers stand out from the crowd. We dedicate our strategic and creative talents to every new project. We strive for developing efficient solutions that are operable in the market. We think, and you can think together with us. All of our efforts are not against quickness, and quickness does not work against quality. We understand the consumers, or at least do our best to understand them. We really love what we do, and therefore our endeavour is to develop continuously.
Brand and Corporate Identity
Brand Identity and Packaging
Publication Design
Logo Design
Illustration
BTL Tool
Event and Store Design
Website Design
Our Designers
Attila Simon creative director
About Café Group
To learn more about Café Group please visit our global site: www.cafecsoport.hu
