The leading Hungarian financial institute, OTP Bank is a loyal client of ours. We have been working together for years on different publications.
Our latest work was the CSR report which we completed with a website this year containing many solutions to increase user experience and supporting environmental awareness.
Our client is a private hospital in the leafy suburbs of Budapest. The challenge was to communicate the message of health and wellbeing achieved by premium services in this elegant environment through a clear but not rigid visual.
The symbol of the tree and the bird reflects on this dominant location and its atmosphere. The sign is full of action with all the curves yet it is elegant thanks to the classical typeface.
The heat plays the devil, the asphalt exhales and we can’t cope with searching for the shadow. That time we are not intrested in fashion, prestige, design, we only need a glass of chilly refreshment. The Gyulai Pálinka Manufacture not only eases our life with a recipe of a coolishly narcotic longdrink, but helps the streets‘ heroic wanderers in surviving with the sight of a sparkling drink.
The Gyulai Summer blended pálinka, which gives the base of the recipe is carefully composed of apricot, williams pear, and jonathan apple pálinka. The cooking master created it so, that the optimal features of the single drinks can raise into a higher harmony and become revolved into the jointly developing overtones.
Of course, the long drink based on pálinka is not a new invention. The Gyulai Pálinka Manufacture nevertheless gives more. Their drink is a varitable fruit-basket in an ice-cold glass: we can enjoy the mixture containing alltogether four kind of fruit and a flower, zinged up with a drop of honey.
We have been doing the different reports for the Magyar Villamos Művek Zrt. (www.mvm.hu) since 2007. Until this year these official publications came out offline, but the reports for 2009 became public exclusively online.
‘I was 15 when I decided that I am going to be a designer. Not much later I saw an album full of the greatest designs of that time. It was my first Graphis album. If you are a designer or work in the advertising business, you know exactly what I am talking about.’ – says Attila Simon, managing director of Café Design.
‘I held it as a treasure and decided right away that I will be published in a Graphis album once. It was and still is one of the best publications in this field.’
‘When I started my first agency we all knew we have to create works that will fit next to the works of our role models like Joe Duffy or Steve Sandstrom. And we knew we are able to do so…’ – remembers Simon.
‘We were extremely happy and proud when we were first published in a Graphis album. It was Graphis Logo3. And I am still very proud that we are also in the latest issue, Graphis Logo7 again with my colleagues Anikó Majláth and Zsolt Kathi.’
There was once a beer for Hungarians made by Hungarians that was good enough to be awarded gold trophy by the jury of Monde Selection. Then a decade ago it vanished completely leaving space for the newcomers. It was the beer called Rákóczi.
In the past few years however it occurred again in small towns on dusty shelves of small shops. The owners of the brand thought it deserved more so they trusted us to give a new look, a whole new design to the Rákóczi beer.
We designed a packaging that contains archaic details such as the flag-like centre, but we also used brave deep colours of blue and red instead of the old fading brown and a fresh typo to make it more attractive not only for its old fans but even a younger generation.
We did not only design the 0,5 bottle and can but there is also a 2l mega pack of the majestic taste.
The Chinese publishing company, Designerbooks released its 2010 issue on packaging design: Magic Packaging. The editors collected the best pieces from around the world into a thick album. They divided the works into three categories: Delicious Magic, Intriguing Magic and Dizzying Magic. We are represented in all of these categories by six of our works altogether.
Delicious Magic: Maggi Hot Mug / Maggi Forró bögre
Intriguing Magic: Vodafone HSDPA Packaging
Dizzying Magic: Gyulai Pálinka, Ipacs Winery, Györök Winery and Royal Vodka
Now we would like to say thank you to all of our clients for trusting and entrusting us with such good tasks.
Our client the leading Hungarian bank, OTP Bank entrusted us with the visual design and layout of its CSR Report. We have been doing it since the beginning - from 2007 -, so we have an overview how it transformed and became more and more dynamic facing the challenges of the newest trends.
We have always had more freedom with CSRs than with Annual Reports - which have to follow strict guidelines of text and design also. With CSRs we have to use the green brand colour and the fonts connected to the whole image so the line of the reports show continuity. But in other questions we can come up with fresh ideas every year.
In this year's issue our AD quit using the earlier applied four
icons symbolizing brand values and introduced a more dynamic picture application. We achieved a modern and somehow playful image by using cloud-like picture boxes, colourful chapter separator pages and an arch symbol throughout the whole publication.
Client: Royal vodka is the leading vodka brand in Hungary
Task: renewal of the whole brand identity: logo, bottle and label. The new packaging is rewarded on PACK in 2009. PACK is a Hungarian competition for packaging
Client: the biggest diary Product Company in Hungary
Task: packaging design
Client: the biggest diary Product Company in Hungary
Task: packaging design
Client: traditional Confectionery Company in Hungary
Task: packaging design
Hívjon minket! +3670 380 7115 Call us! +3670 380 9415
Who are we?
Designers. We help to make the brands and products of our customers stand out from the crowd. We dedicate our strategic and creative talents to every new project. We strive for developing efficient solutions that are operable in the market. We think, and you can think together with us. All of our efforts are not against quickness, and quickness does not work against quality. We understand the consumers, or at least do our best to understand them. We really love what we do, and therefore our endeavour is to develop continuously.
Brand and Corporate Identity
Brand Identity and Packaging
Publication Design
Logo Design
Illustration
BTL Tool
Event and Store Design
Website Design
Our Designers
Attila Simon creative director
About Café Group
To learn more about Café Group please visit our global site: www.cafecsoport.hu
