Our client is a private hospital in the leafy suburbs of Budapest. The challenge was to communicate the message of health and wellbeing achieved by premium services in this elegant environment through a clear but not rigid visual.
The symbol of the tree and the bird reflects on this dominant location and its atmosphere. The sign is full of action with all the curves yet it is elegant thanks to the classical typeface.
Just got a package from China. Heavy and square. Exactly what we were waiting for! The big book of branding: Branding First by SendPoints.
More than 300 pages of greatly inspiring works from all over the world – with ours among them.
This year we won the "Design Agency of 2011" award - the most recognized award in the graphic design sphere in Hungary - given by the Arany Rajzszög Társaság / Golden Pin Society. We are very proud of all our colleagues and their works. Thank you!
There has been a revolution in the field of vine marketing and consumption culture, and now – by our contribution – one of he crafts’ basis, the journal Bor & Piac‘ has been renewed too.
„Just because it is for professionals it does not have to be visually flat“ – started the meeting the owner of the magazine.
The expectation towards the new image was not only to represent a modern trend with its freshness and dinamic mood, but to give countenance to the newspaper’s redesigned structure and to make it easlily undertstandable by using visual items.
The readers got the newborn periodical in their hands for the first time on the Budvar Wine festival.
Chocolate, cake, marzipan? Who could resist all these? Last weekend favored those having a sweet tooth in the Buda Castle district with the Sweet Days chocolate and confection festival sponsored by Cora!
Designing the catalogue and the festival elements was an irresistible task in itself. Our designers could obviously barely resist taking some sweet bites while working... Placing the macarons, sweeties, cakes and chocolates in the catalogue was at least as pleasureable as gobbling one of them.
Café is 10 years old! For this never-returning ocassion a new "birthday" logo has been designed! Our fresh logo arrived from a student of KREA School of Contemporary Art, Miklós Seidl. The design perfectly follows the colorful identity of Café Group. Within the Group Café Design celebrates it's 7th anniversary this year, so we greet this with an integrated logo. Cheers!
Everything began with a billboard looking like a horror movie poster. This appeared in the catalogues and price indicators in the stores as well. The great countdown (with the prices) was symbolized by a price box sabered by one swish. The blood lines streaming from the "scar" refer to the EAN codes. The shockingly typical visual elements were even more highlited by the gloomy background. Nevertheless the text operating with light jokes compensated the frightening ambiance of the ad.
In the focus of the communication was the dinamic character of Cora with the frequent and "harsh" discounts beside its usual values. The campaign drove the attention to the new price policy of the hipermarket chain and its 1000 products price reduction.
The heat plays the devil, the asphalt exhales and we can’t cope with searching for the shadow. That time we are not intrested in fashion, prestige, design, we only need a glass of chilly refreshment. The Gyulai Pálinka Manufacture not only eases our life with a recipe of a coolishly narcotic longdrink, but helps the streets‘ heroic wanderers in surviving with the sight of a sparkling drink.
The Gyulai Summer blended pálinka, which gives the base of the recipe is carefully composed of apricot, williams pear, and jonathan apple pálinka. The cooking master created it so, that the optimal features of the single drinks can raise into a higher harmony and become revolved into the jointly developing overtones.
Of course, the long drink based on pálinka is not a new invention. The Gyulai Pálinka Manufacture nevertheless gives more. Their drink is a varitable fruit-basket in an ice-cold glass: we can enjoy the mixture containing alltogether four kind of fruit and a flower, zinged up with a drop of honey.
Since the economical crisis, we, the marketing specialists are apt to think, that the consumer decisions are continuously shifting from the emotional effetcs toward the rational bases. The costumer test of Cora‘s new slogan shows that our shoppers are human beings, who are more inspired by the touch of emotions than cold words.
Our client, the Cora Hypermarket has a very strong image on that field, since the intensity and care steeps not only the shops‘ design and the provided services, but the communications decisions too. The slogan „More than good prices!“ raised an impression in the objectives of the consumer test, that the shop is not really cheap, but it has favorable price-value rate. Above all it implies high qualtiy, discounts and preferential loyalty programs. It contains the assurance that the shop makes efforts to raise its costumers‘ satisfaction and it would be an exaggeration to simplfy it to the demand of shopping cheap.
Soltvadkert in Hungary is a place rich in natural resources as tasty fruits of the fertile soil. So what's more convenient than bottling them and offer the market a fabulous new brand: Schiszler Pálinka, as our client cleverly did so.
Do you think smoking is the most harmful thing that can happen to you and your fellows? Although texts speak true on cigarette boxes, Simi says that you don’t have to go get some tobacco for a little danger, your mere existence is enough. He announces his credo on self designed T-shirts: ’I am serious hazard to me and my surroundings’. If you share the thought or you would give it as a gift go to the STORE and buy one!
The Gyulai Pálinka Manufacture has always been our fountain of pride, since the new packages made a hit among the consumers and the professionals as well. Now, we can report a real run of luck from their life. The manufacture, which is exclusively preparing drinks of premium quality, has won 37 medals around the world, at the beginning of April. Among these awards several give evidence that their products are world leaders! In the same season, they opened their „tasting-house“ in Gyula. The project has been realised patly from non-refundable EU subvention and partly from their own financial resources. The tasting house is a part of the „pálinka-route“ created by the area, which is out not only to popularize the drink pálinka but to show the gastronomy and the culture of the region.
Thanks, that we also got the possibility to assist your succes!
From the beginning of February we have a new colleague who came from sunny Columbia to work with us in Café Design. Carlos Orozco is a 23 year old Colombian boy from Cali, the third biggest city of the South American country. Having almost finished his university studies – majored in industrial design he had one task left: spending a 6 months-long internship. During his last year’s stay in Europe he visited Hungary and learnt about Café Design. Interest of both parties met, so he is now spending his days working with us.
The E3 European Agency Network holds its Annual General Meeting in Budapest this Spring. Café Design – as the Hungarian member agency – will host the 3 day-long conference. We are expecting guests from 24 agencies of 21 countries.
The presentations will walk around the changing world’s marketing challenges. The inherent potential of the new marketing channels and the freshly evolving marketing-segments will be on the air too. On the latter area the green marketing will be the leading subject.
Hívjon minket! +3670 380 7115 Call us! +3670 380 9415
Who are we?
Designers. We help to make the brands and products of our customers stand out from the crowd. We dedicate our strategic and creative talents to every new project. We strive for developing efficient solutions that are operable in the market. We think, and you can think together with us. All of our efforts are not against quickness, and quickness does not work against quality. We understand the consumers, or at least do our best to understand them. We really love what we do, and therefore our endeavour is to develop continuously.
Brand and Corporate Identity
Brand Identity and Packaging
Publication Design
Logo Design
Illustration
BTL Tool
Event and Store Design
Website Design
Our Designers
Attila Simon creative director
About Café Group
To learn more about Café Group please visit our global site: www.cafecsoport.hu
